Your Video Marketing Roadmap
By: Chicago Commercial Photography®Maximize the impact of your professional footage. Use this guide to post your vertical videos across all major social media platforms. Also view Maximizing Your Restaurant's Social Media Presence: A Guide to Using Video Content and How to Turn Your 6-Pack Videos & Photos Into Real Customers
Where to Post Your Videos
Facebook & Instagram Stories
Best For: Daily specials and urgent "Today Only" deals.
Stories appear at the top of the feed and disappear in a day, creating urgency for your customers.
Running a weekly special? Save your Story to a Highlight on your profile to keep it visible for the whole week!
TikTok, Reels & YouTube Shorts
Best For: Reaching new customers who don't follow you yet.
These stay on your profile forever. The platforms show these videos to local people based on their interests and search habits.
| Post Format | Recommended Use | Visibility |
|---|---|---|
| Stories | Urgent / Daily Specials | 24 Hours |
| TikTok / Reels | New Customer Reach | Permanent |
| YouTube Shorts | Service Demos | Permanent |
| Main Feed | General Branding | Permanent |
Maximize Results with Pay Per Click (PPC) Advertising
To guarantee your video is seen by local customers, we recommend using your professional footage for Pay Per Click (PPC) campaigns.
- Target Local Zip Codes: Stop wasting money on wide-reaching ads. Show your videos only to people in your specific service area.
- Professional Edge: High-quality video from Chicago Commercial Photography converts viewers into paying customers significantly faster than cell phone footage.
- Consistent Traffic: PPC keeps your "Weekly Special" in front of your audience as long as you want the campaign to run.
1. SIX-PACK RESTAURANT MEDIA KIT
2. Maximizing Your Restaurant's Social Media Presence
3. Your Video Marketing Roadmap
