Your Video Marketing Roadmap
Maximize the impact of your professional footage. Use this guide to post your vertical videos across all major social media platforms. Also view Maximizing Your Restaurant's Social Media Presence: A Guide to Using Video Content
Where to Post Your Videos
Expires in 24 Hours
Facebook & Instagram Stories
Best For: Daily specials and urgent "Today Only" deals.
Stories appear at the top of the feed and disappear in a day, creating urgency for your customers.
💡 Pro Tip: Use "Highlights"
Running a weekly special? Save your Story to a Highlight on your profile to keep it visible for the whole week!
Running a weekly special? Save your Story to a Highlight on your profile to keep it visible for the whole week!
Permanent Discovery
TikTok, Reels & YouTube Shorts
Best For: Reaching new customers who don't follow you yet.
These stay on your profile forever. The platforms show these videos to local people based on their interests and search habits.
| Post Format | Recommended Use | Visibility |
|---|---|---|
| Stories | Urgent / Daily Specials | 24 Hours |
| TikTok / Reels | New Customer Reach | Permanent |
| YouTube Shorts | Service Demos | Permanent |
| Main Feed | General Branding | Permanent |
Maximize Results with Pay Per Click (PPC) Advertising
To guarantee your video is seen by local customers, we recommend using your professional footage for Pay Per Click (PPC) campaigns.
- Target Local Zip Codes: Stop wasting money on wide-reaching ads. Show your videos only to people in your specific service area.
- Professional Edge: High-quality video from Chicago Commercial Photography converts viewers into paying customers significantly faster than cell phone footage.
- Consistent Traffic: PPC keeps your "Weekly Special" in front of your audience as long as you want the campaign to run.
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