How to Turn Your 6-Pack Videos & Photos Into Real Customers

Written by: Ara Voss

You just got six professional commercials and 25+ mouthwatering photos. Here's exactly how to use them so they actually bring people through your door.

7-Day Posting Plan

  • Mon–Fri: Post one of your daily special videos each day
  • Right after the video, post the matching high-res photo as a carousel or static post
  • Use short 3–8 second clips from your B-roll in Instagram Stories & TikTok every day

Where to Use Each Piece

  • Instagram Reels & TikTok: Your 15–45 second commercials (these stop the scroll)
  • Facebook & Instagram Ads: Run the full videos targeting 5–10 miles around your restaurant ($20–50/day)
  • Your Website & Menu: Use the professional photos — they instantly make your food look premium
  • Google, Yelp, DoorDash, Uber Eats: Upload your best photos everywhere customers look before ordering

Simple Caption Formula (Copy & Paste)

🔥 Our special is fresh off the grill! Come in before it’s gone.
👉 Reservations / Order Online

Pro Tips That Actually Move the Needle

  • Post 4–5 times a week consistently — don’t dump everything at once
  • Reply to every comment and DM the same day
  • Track which videos get the most likes/comments, then run ads on those ones

Bottom line: The videos and photos are only half the job. Posting them consistently is what actually fills tables.