The Chicago Trade Show Playbook

You spend months planning for 72 hours on a convention floor. Whether you are navigating the logistics of the Donald E. Stephens Convention Center the massive footprint of McCormick Place or theMART (Merchandise Mart), it’s easy to focus solely on the "here and now."

But the biggest mistake Chicago exhibitors make? Letting the value of their booth expire the moment the lights go down. In 2026, professional imagery is no longer just a "record" of the event—it’s the fuel for your next 12 months of marketing, sales decks, and social media engagement.

1. The "Booth Walkthrough" Video: Your Virtual Salesperson

Don't just show a static photo of your booth. A stabilized video walkthrough with a live presenter—one of our core specialties—allows you to "re-host" the trade show for every lead who couldn't make it to Chicago.

These dynamic videos capture the flow of your space and the details of your products in a way that feels immersive, providing a high-quality asset for your LinkedIn and email follow-ups.

2. Real-Time Assets for Social Dominance

In a world of instant updates, waiting two weeks for photos is too long. We focus on Rapid Digital Delivery. Having high-end, professionally edited images available while the show is still trending on social media allows your team to dominate the event hashtag and engage with attendees in real-time.

From the "Cubes" to the VIP lounges, we ensure your brand looks like the industry leader it is, avoiding the "Smartphone Trap" of blurry, poorly lit mobile photos.

3. Beyond the Booth: Capturing the Energy

Trade shows are about people. Our coverage extends to keynote presentations, breakout sessions, and networking events. We document the handshake, the demonstration, and the "aha!" moments that define your brand’s presence in the Chicago market.